Web design, SEO and conversion
Plain-English notes on what actually moves the numbers for a website.
Getting Google reviews without being weird about it
Most owners who say they can't get reviews are asking at the wrong moment, in the wrong way, or filtering who they ask. Fixing the timing does more than any request template.
Small business SEO: what to do first when you've got about an hour a week
Most small operators don't need a strategy. They need to know which four or five things to do first, and which ones they can safely ignore until the phone starts ringing.
Local SEO: the half that happens on your website
Fixing your Google Business Profile gets you into the map pack in one suburb. Getting into the next four is a job for your website, and most sites never even say where they work.
Tradie websites: what actually gets you the call
Most tradie websites lose the job in the first twenty seconds, and it's almost never the design's fault. Here's what we find when we open one on a phone, and what to fix first.
Why your website feels slow, and what it's quietly costing you
Slow sites lose enquiries before the phone ever rings. Here's what usually causes the lag when we audit a site, and the handful of things that actually fix it.
Does your business show up when customers ask ChatGPT?
More people are asking an AI assistant who to hire instead of scrolling Google. We started checking whether our clients get named. A lot don't yet.
Google Business Profile: where local customers actually find you
For most local businesses the map pack sends more enquiries than the website's homepage. Here's what we check on a Google Business Profile, and why it's usually the fastest win.
A faster, sharper Pagecog
We rebuilt our own site on the same stack we sell: a custom build on TanStack Start and Cloudflare, not a WordPress template, content written by an actual person.
Sanity CMS and headless web design: fast, custom sites
How we use Sanity CMS with a React or Next.js frontend and Vercel hosting to build fast sites that are easy to edit and built to last.
How to build an Australian eCommerce site with Shopify
How to build an online store with headless Shopify, and how we use it to give Australian businesses a faster, more flexible storefront.
Web design and development in Sydney: meet Pagecog
Need web design and development in Sydney? We build fast, custom sites that convert. Here's how we help Australian businesses grow online.
How to write good website content and keep it updated
Write clear, useful website content and keep it current. Writing tips, the SEO basics that matter, and how we help Australian businesses stay sharp online.
What custom website development actually costs in Australia
Real numbers on what custom website projects cost in Australia, where the money goes versus Wix, Squarespace and WordPress, and how Pagecog's monthly plans compare.
Custom website development in Australia: what to know before you build
Thinking about a custom website? Here's what it actually means, what to expect when you hire someone, what to avoid, and why we're a fast and upfront Australian team.
How to choose the right website development company in Australia
Most web dev companies look the same on the surface. Here's what actually separates a good one, what to ask, and why we might be the right fit for your next build.
How to create a website: a simple guide for beginners
Need a website but don't know where to start? A plain guide for Australian businesses, no fluff, just the steps that matter.
SEO basics: a plain guide
Getting found on Google comes down to a few things done well. Here's how SEO actually works, and what we set up for you so your site ranks.